Dating Without Drama Case Study
WhiteFire got results faster than I ever thought possible. – Paige Parker, Dating Without Drama
Dating Without Drama first came to WhiteFire for SEO consulting in February 2012. They were about to launch into a full site redesign and wanted to be sure the new layout would be appealing to both users and search engines.
They were pleasantly surprised with our results.
211% increase in daily organic traffic (~450 -> ~1400)
127% increase in monthly organic visits (~13,000 -> ~31,000)
250% increase in daily branded searches (~40 -> ~150)
We started working with Dating Without Drama in early March
Within a short period of time we were on the first page of some of the most competitive terms in our niche. And we were quickly in the top 3 for our most valuable keywords. They clearly understand the full SEO picture from onsite optimization, to content, to inbound linking. And they always keep the focus on driving conversions and improving ROI. They are definitely our long-term partner for SEO.- Paige Parker, Dating Without Drama
Background
When we began work with Dating Without Drama, their site was receiving about 350-450 organic visitors per day. They’d focused heavily on AdWords traffic, and had decent success with some high-traffic keywords. They hadn’t made any focused efforts on search engine optimization at this point; they’d simply built a site that they were passionate about and applied what they knew about marketing to promote it.
After gathering quotes from a few companies, Dating Without Drama chose WhiteFire as their SEO provider. And so our work began…
Research
We took the data they’d gathered through paid advertising and started with some basic keyword research. After identifying the most valuable keywords for their niche and laying out a new site architecture, we began our technical audit. We identified a few errors, but they were quickly resolved and ultimately proved to be a very small part of the SEO work to be done.
As they launched their redesign, Dating Without Drama noticed that its conversion rate had dropped off significantly when they added community elements to the site, including a blog, a forum, and other free content. Therefore, in their re-launch, they intended to do away with the free content as much as they could while continuing to drive business. This proved to be a challenge as a great deal of SEO relies on content and freshness, but with a custom strategy we were able to increase their organic traffic by leaps and bounds, bringing in more revenue and fueling brand awareness.
Execution
After some redesigns went live on the site, our link building team started getting guest post gigs with some industry bloggers, resulting in high-quality, relevant backlinks to the site. After the links “matured” a little (ie: Google found them and we were continuing to build more), we saw significant increases in rankings for the terms we identified in the research phase.
In the time we worked with Dating Without Drama, their organic traffic increased, they landed spots on the front page for some heavily competitive terms, and their daily search impressions doubled from about 2,000 to over 4,000.
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