It seems like every third SEO consultant is complaining about clients that don’t understand how SEO works, and every other small business owner is tired of scammy SEO companies selling low-quality links and del.icio.us bookmarks. It made me wonder: how do these business owners keep finding these crappy companies? And where do these consultants find these clients that have no idea what they’re looking for?
The discussion has reached a point that some are talking about rebranding themselves from SEO to any number of terms.
Whether they don’t believe it accurately defines their work, or they’re just tired of being thought of as email scams and comment spammers, one thing is clear:
Many businesses don’t really know what SEO is, and too many business owners are getting burned by awful companies.
Want to help small business owners find ethical, authentic SEO companies? Want to start dispelling these SEO myths that keep popping up in your business conversations? Sure you do, and so do I. Below, you’ll find links to two surveys. The first is for small business owners that are looking or have looked to outsource to SEO companies, and the other is for SEO companies/consultants in the industry. Choose the survey that fits your definition, and keep a bookmark here for the results. I fully expect them to be eye-opening.