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Recently, WhiteFireSEO hosted a poll on Twitter psychology for marketers, and these are the results. What makes people unfollow you and how can you best get more followers?
39% of users polled said they’d rather follow a personal account that shares on all of their interests
61% said they’d rather follow a focused account that shares on a handful of topics
80% of those with over 500 followers said that they’d rather follow a focused account
Why’d you unfollow me?
Respondents said it’s because you… (Sum is >100 because multiple responses were possible)
66% Tweet too much
58% Appear automated
47% Share the same link multiple times
38% Don’t Tweet
34% Tweet about yourself all the time
Tweet Bots that send multiple tweets simultaneously appear to be the wrong way to go.
Tweeps are about twice as likely to unfollow you due to spam than due to inactivity. When in doubt, hold your peace.
About how many updates per day constitutes oversharing?
10,000-50,000 – 65/day
1,000-10,000 – 87/day
500-1,000 – 34/day
100-500 – 37/day
0-100 – 21/day
10,000-50,000 – 65/day
1,000-10,000 – 22/day
500-1,000 – 21/day
100-500 – 15/day
0-100 – 9/day
Those with more Twitter followers appear to be more tolerant of high sharing volume.
How do they find you?
(Percentage of respondents that said they use these methods Often or Very Often)
55% Retweet/Mention from someone you follow
42% Following Back
32% Search for related interests
16% Twitter Suggest
13% Follow Friday Recommendation
It’s official; nobody uses Follow Friday.
It’s clear that the best way to get someone to follow you is through retweets, so what makes people retweet?
92% – Interesting Content
84% – Humor
66% – Personal Connection
21% – Celebrity Status
32% – Offered Incentive (Tangible or Virtual)
26% – “Please RT!”
Offering to give a Tweep something in return for a retweet is about as effective as adding “Please RT!” to the end of your tweet.
Unsurprisingly, interesting content is the best way to get someone to retweet you, along with humor, while an offered incentive or adding “Please RT!” to the end of a tweet are rather ineffective.
Takeaway: Tweeps don’t care if you give them things or ask them to help; they’ll retweet you if they like your stuff or think you’re funny.