Archive for the ‘Social Media’ Category

Marketers, we’re doing it wrong. As I watched my Twitter stream buzz past me the other day, this tweet by @jennita of SEOmoz caught my eye, and I couldn’t help but agree. It irks me when people talk about using Social media solely for SEO purposes. That defeats the purpose of social all together. — Jennifer Sable Lopez (@jennita) April 12, 2012 We’ve done our fair share of research into how social media affects SEO here at WhiteFire, so I suppose you could say this hit me a little harder than usual. I had a mini-epiphany. By “decoding” social media,

This week we’ve got a fantastic interview on the future of social search with Bill Slawski of SEO by the Sea, where he runs an incredible blog analyzing Google’s latest patents. With social’s growing influence on search, I figured it was about time we got a clear (as clear as it can be at this point) view of what might be ahead for the world of socialized search. So, without further blabbering from me, here’s the interview with Bill on the future of social search. And, honestly, I was going to add in some of my own ideas, but Bill

Social media. You’ve probably heard that phrase about five million times in the past few years, and I wouldn’t blame you if your skin started to crawl every time it popped up.   However, I’m here to show you why it matters. Specifically, why it matters if you’re in the business of search engine optimization.   It’s time to stop thinking of SEO and social media as being separate things; search and social media are being rapidly integrated into the evolving web. Search engines are adapting to social networking at an impressive rate; social affects search rankings almost as quickly

Google+ Business Pages: The Good, the Bad, and the Downright Confusing With the release Google+ business pages to the general public, it’s no surprise that people are talking about them. It also no surprise that Google has apparently tailor-made these pages to be constructed and left to rot in the forgotten chambers of some broken drive in a data center somewhere near an outhouse in Montana.   Google has been fantastic about creating half-baked products that strike out onto a scene and immediately dissipate (Buzz, Wave, Questions, Offers, Knols, the Nexus S, etc, etc, etc) and I have the distinct

Did you miss the SLC Mozcation in June 2011? Don’t worry, we’ve got everything you need from the SLC Mozcation right here: presenters, powerpoint slides, local SEO news and more! To start off, they talked a little bit about a new internet marketing organization that’s getting its start here in Utah: SLCSEM.org. Currently, the website is just a survey for potential members, but it’s a promising venture. If you’re an SEO professional in Utah, head on over and take the survey! You can also follow developments in the organization on Twitter @SEOSEM. The first presenter was Chris Bennett from the